
Crafting YOUR SUCCESS
Content Strategy for Small Businesses & Creatives
Content Strategy
Content strategy helps bring clarity, direction, and intention to how your brand communicates online.
At Moon+Stone Studio, content strategy is designed to help small businesses and creatives understand what to say, how to say it, and how to show up consistently across platforms. The focus is on creating structure and alignment so your content supports your brand and business goals.
Content Strategy Services

Content Audit & Optimization
Investment: $200 – $300 CAD
Timeline: 2–4 Days
A detailed review of your current content to improve clarity, consistency, and performance.
What’s included:
✔ Full audit of your current content and messaging
✔ Brand tone and consistency review
✔ Identification of gaps and opportunities
✔ Recommendations for improvement
✔ Action plan for stronger content direction

Monthly Content Direction Plan
Investment: $300 – $600 CAD / month
Timeline: Ongoing monthly support
(delivered at start of each month)
Ongoing content guidance to keep your brand consistent, clear, and intentional online.
What’s included:
✔ Monthly content planning and direction
✔ Content ideas tailored to your business goals
✔ Messaging support and refinement
✔ Platform-specific guidance (Instagram/Facebook, etc.)
✔ Ongoing strategic adjustments as needed

Launch Content Planning
Investment: $250 – $450 CAD
Timeline: 2–5 Days (depending on launch size)
Strategic planning for launches, promotions, or key business moments.
What’s included:
✔ Full launch content strategy
✔ Post + story content planning
✔ Messaging and positioning support
✔ Timeline for content rollout
✔ Direction for consistent, aligned promotion

Content Strategy Session
Investment: $250 – $350 CAD
Timeline: 1–3 Days
A focused session designed to give your content clear direction and purpose.
What’s included:
✔ 1:1 content strategy session (60–90 min)
✔ Review of current content and messaging
✔ Clarity on tone, direction, and audience alignment
✔ Key content themes for your brand
✔ Action-based content plan moving forward

Social media is about the people! Not about your business. Provide for the people, and the people will provide for you.
Let's Talk!
Location
Moon+Stone Studio is situated along the Assiniboine River, within the RM of Portage la Prairie. It is nestled in the vibrant green forestry surrounding Tine’s home.
Directions will be provided to all clients, upon booking.
Portage la Prairie, Manitoba
204-871-7922
Opening hours
Monday - Sunday
By Appointment Only
